You have a company and want to establish an online presence? Then you'll need to learn what to look for when working on probably the most important aspect, the website design.
When considering a website design there is one rule of thumb that you have to have in mind, simple is better. You don't want to get you visitors lost with a too complex layout, or with a too complex website design. It's also very important to understand the market and how you want your company to be perceived. The design of your website will leave an impression to your visitors, make sure it's the right one.
Your company and website will have to have a logo. As many colors as you wish can be used in the logo design but a maximum of four are recommended to make the printing on business cards easier and inexpensive.
Think if entertaining the website visitors improve the success of your website, by entertaining I mean moving objects or pictures, floating text etc. This decision depends on your audience and on the purpose of the website. There are a lot of tools that can be used on your website, the hard part is choosing the ones that fit with the audience and goal of your website. Flash is one example of a commonly misused tool, while a flash website design or layout might be cool, it might not be best for your website goals.
If you want a professional looking website design you'll have to hire a good designer that will work with you on the website from start to finish and will also be available if you'll need changes or updates to your site in the future.